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We have a long term approach to achieve this and we
are looking for suppliers who share the same business model and values.

In other words - we look for partners that we can 
develop with.

Read more about partnership with IKEA





“The wife of the IKEA founder, wrote us a letter on 3 May 1952. She asked us if we would be interested and able to supply good quality products at low prices, with good availability and in large volumes. If we would bring good quality products, then IKEA would bring the market. Our founder responded positively to the letter.
He packed his small pick-up and went to Älmhult, the small town in southern Sweden to show IKEA some of our products. We got the deal and were very happy for the ‘big order’ of 20 chests of drawers”.

Read more about the IKEA supplier development process




Our vision is to create a better everyday life for the many people. What does this mean? It means thinking about home furnishing beyond form and visual appeal and designing products in a way that really does solve some of life’s daily challenges. It means reaching out to as many people as possible and helping them achieve their dream home at the lowest possible cost.

Just look at our business idea: to offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible can afford them.

Read more about IKEA