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Rather than selling expensive home furnishings that only a few can buy, the IKEA Concept makes it possible to serve the many by providing low-priced products that contribute to helping more people live a better life at home.
The IKEA Concept began when Ingvar Kamprad, an entrepreneur from the Småland province in southern Sweden, had an innovative idea. In Småland, the soil is thin and poor, and the people have a reputation for working hard, living frugally and making the most of limited resources. So when Ingvar started his furniture business in the late 1940s, he applied the lessons he learned in Småland to the home furnishings market.
Ingvar’s innovative idea was to offer well-functioning home furnishing products of good design at prices much lower than competitors by using simple cost-cutting solutions that did not affect the quality of the products. Ingvar used every opportunity to reduce costs, and he scraped and saved in every way possible - except on ideas and quality. This is how the IKEA Concept began.
The name IKEA comes from the initials of Ingvar Kamprad, I and K, plus the first letters of Elmtaryd and Agunnaryd, which are the names of the farm and village where he grew up.
Today, the IKEA trademark represents the leading home furnishings brand in the world with more than 330 stores in 40 countries and close to 154,000 co-workers.
Read more about IKEA
11 January 2014
© Inter IKEA Systems B.V. 2013