The IKEA vision is to create a better everyday life for the many people.
In order to do this we are guided by our Business Idea stating that “We shall offer a wide range of well-designed, functional products at prices so low that as many people as possible will be able to afford them.”
And as a tool to make this possible we always focus on all 5 Democratic Design elements in the product development process.


It is not either or, but both-and, for a product to come to the market. Product development is challenging so we need to evaluate and use all possible approaches to achieve a clear both-and outcome in the product development.
IKEA has therefore engaged itself in a wide variety of material and technology development projects to support Democratic Design. This leads to new and exciting possibilities and fields of applications for IKEA and consequently increased value for customers.
With emerging new materials and increased level of technical possibilities within the furniture industry, IKEA decided in 2013 to enter a license agreement with WW WoodWelding® GmbH for applying the WoodWelding® Technology.
The license enables IKEA to use the WoodWelding® Technology in the range, including exclusive rights within customer assembly home furnishings. The agreement also includes a well-defined process for dealing with intellectual property rights resulting from the cooperation.
First products applying the WoodWelding® Technology, such as the VALJE range, have already been made available to customers.